Interactive Comment Cards

You want feedback, and your customers want convenience. Let them text you. They're on their phones anyway. And with our service, both you and your customer's phone numbers remain anonymous.

5 Big Problems With Comment Cards

1. They don’t fix the problem for this customer, only future customers.
2. They are often out of sight.
3. Every step to completing a card will lead to fewer submissions:
   • Finding the card. If it's not on the table or in the guest check, it will likely be missed.
   • Length of card. The longer the card and more involved it is, the less likely you'll ever get it.
   • Too much work. Filling in a card, complete with essay question at the end, is not at all enjoyable.
   • Not worth the effort. If it's a small bit of feedback, such as "liked the tater tots", it's not worth the effort. It's only worth the effort when the experience was terrible or magnificent, not in-between. No one fills in a card for "meh".
   • Suggesting the customer enter their name, phone number, email, or address. A lot of people don't want to give their name and contact info. They want to remain anonymous. They just want to drop in their opinion and be on their way. Most will not enter their contact info because they don't want to get a phone call or end up on your mailing list.
   • Requiring the customer to mail it. The comment card pictured at the top of this post required the customer to place a stamp on it and mail it. What? Why not let the customer use business reply mail, and save them a stamp?
4. Not allowing the customer to be anonymous will lead to fewer responses.
5. Anonymous comments don’t let you contact the customer to fix the issue.

The Modern Way: TalkToTheManager.

See how it works (2 minute video):